Best Practices for Non-Profit Social Media

Having a best practice guide to communication within a non-profit is a vital part increasing support and engagement in a nonprofit. A best practices guide entails digital communication suggestions for non-profit organizations.

Being efficient with best practices
Best practices can not just easily attract an audience member to an organization, it can help audience members stay and engage with an organization, which may be the ideal goal for many nonprofit organizations. It promotes values of consistency and modern professionalism in a nonprofit organization.

Efficiency over quantity: using specific social media - not all of it!
Social media does not have to be focused on broadcasting on any platform available, instead it should be focused on any platform that is beneficial to your organization. For example, Twitter may be a great platform for an organization that is looking to share general information to their audience, especially if their audience is under 40. If this value is desired, Instagram may be a better fit for your organization.

“The concept of social media and non-profits”
Social media and non-profits is a concept that is built on relationship building in your organization, if done the right way. It can help you engage with your audience. Following accounts that speak to your values and your mission in your nonprofit helps your organization to stay updated on how the community you are trying to reach feels about the importance of your organization. It assists an organization in determining what impact is beneficial to the community/audience you are engaging with.

Why social media is essential for forward-moving nonprofits
Social Media is essential for nonprofits moving forward because it is one of the most effective ways to reach out to your organization’s target audience. Social media allows for many people to be reached at once, and it also allows for your organization to track engagement and therefore benefit off of that data. It brings the opportunity for your audience to connect with your organization easily, and therefore share it with others easily as well.

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  • Orientation to Social Media

    Social media is a tool that can further provide exposure and help build the brand of your organization. It provides the opportunity to engage with your audience and helps your organization be more relevant to current events and trends. By making use of social media effectively it can also help your organization stay up to date with your community and enhance growth as well. It is also essential that for nonprofit organizations moving forward because it is one of the most effective ways to each out to your organization’s target audience.

    Social media allows organizations the opportunity to reach many people at once with many useful tools. Some of which are related to engagement and insights which allows organizations to see if their social media use is effective and if not how they can improve their organization’s social media use. In this section, we will be sharing information on three social media platforms that nonprofit organizations should start an account for, if not done already. This guide aims to provide useful tips and tools to help better use these platforms for your organization.

    SMART Goals are a guide to help an individual or an organization achieve efficiency when goal setting. SMART Goals is an acronym in which it states that goals should be S- Specific, M- Measurable, A- Attainable, R- Realistic, and T- Time-Bound. In connection with social media and non-profits, an organization’s social media goals should be able to carry all the SMART characteristics in order to promote efficiency.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter